Henry Holland, Victoria Pendleton and Kenton Cool find their malt match in Tomatin Whisky's first ever People Pairing event
Tonight we will host our first ever People Pairing event, where guests are invited to explore how their personality determines which whisky they'd prefer.
To mark St Andrew's Day (Scotland's patron saint), three celebrities will each be matched, based on their personalities, with a whisky from our core range; the 12-Year Old, 18-Year Old and 36-Year Old.
In a limited ticket-only event held at trendy LABS Hogarth in London, the three special guests will talk through their achievements and personalities with compere Jamie East, and the event attendees; discussing what makes them the perfect match for their respective whisky.
Virgin Radio presenter Jamie East will host the remarkable personality panel and will also be joined by our master distiller, Graham Eusnon, who will lead the guided tasting of each award-winning dram to let our celebrities get a taste for each other's character.
We're really excited to be hosting our first ever People Pairing event and bringing a touch of the Highlands to London on St. Andrew's Day. We're also equally has thrilled to have such interesting personalities such as Henry, Victoria and Kenton join us on what will surely be a special and eye-opening evening; it'll definitely be interesting to see everyone's results! We're hopeful that this event will lead to us pairing other expressions within our core range and exploring other personalities in the future.
Henry Holland, the famed Manchurian fashion designer to the stars, businessman and Internet personality has been matched with the smooth 12-Year Old. A malt known for being easy to drink and synonymous with a relaxed, yet charming, sophistication, this expression is paired perfectly with a man as suave and confident as Henry Holland.
Victoria Pendleton's personality's perfect tipple is the 18-Year Old and is the winner of the most gold medals within Tomatin's core range. This track-cyclist is a nine-time world champion, and just like her paired whisky, is classy, ambitious and, as one of Great Britain's most successful female Olympians, definitely an achiever.
Last, but by no means least, is Kenton Cool. Having climbed Mount Everest a staggering 12 times, he is one of Britain's leading alpine and high altitude climbers. As an experienced over-achiever, he is a handsome match for Tomatin's 36-Year Old, a world-class, mature dram that was voted Best Scotch in the world at the San Francisco Spirit Awards 2017.
With so many different whiskies within our core range, we have no doubt that we'll be able to find a whisky to match personalities. By breaking down each expression to a certain flavor profile and matching these up with distinct personality types, this event will showcase that whisky can be enjoyed by everyone.
University of Edinburgh Psychologist Dr Adam Moore has investigated the link between personality types and whisky preference. He said: "Taste is the least understood of the human senses and whilst there has been research around the types of food people prefer, how our personalities affect these preferences, especially regarding whisky preference, has yet to be fully explored.
"Some research has previously been done that can pair certain personality traits with key whisky flavours. It'll be interesting to see how the public reacts to Tomatin's paired whiskies."
Those lucky enough to get their hands on one of the limited 100 tickets available, will enjoy an intimate evening starting with canapés from 6:00pm, followed by a VIP panel hosted by Jamie East and a comprehensive whisky tasting of all three paired Tomatin whiskies. Attendees will also be able to take part in a personality quiz that will see them walking away with their own whisky sample matched to their personality.